Heroes of Sustainability: Janine Benyus

When working to create a new process or product, Janine Benyus recommends asking one simple question: What would nature do?

The biologist and science writer coined the term biomimicry (from bios, meaning “life,” and mimesis, meaning “to imitate”) to describe the process of taking designs from our natural environment and using them to create more-efficient and sustainable products and processes. For example, think about a plane emulating a bird, a spider’s web that’s as strong as a bulletproof vest, pharmacists studying organisms that self-medicate, and buildings that model themselves after termite mounds that maintain a constant temperature despite fluctuating heat outside.

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