Heroes of Sustainability: E.F. Schumacher

One of the hundred most influential books published since World War II, according to The Times Literary Supplement, E.F. Schumacher’s internationally known Small Is Beautiful: A Study of Economics As If People Mattered has informed thinking on Western economies since 1973.

The German-born economist and statistician was more than just a numbers guy — he was an environmental champion. In Small Is Beautiful, he argued that technological production shouldn’t mean damaging our finite natural capital and thus ruining it for future generations. “Any intelligent fool can make things bigger, more complex, and more violent,” he said. “It takes a touch of genius — and a lot of courage — to move in the opposite direction.”

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