Heroes of Sustainability: Michael Braungart

Michael Braungart. Photo by Enith Stenhuys.

“Think about this — today the indoors air quality in most buildings is very poor, yet the insulation techniques keep improving, so by not looking at the big picture we’re effectively trapping ourselves in polluted air. My conclusion is that if you do something wrong, don’t make it perfect, otherwise you’re just making something that’s perfectly wrong.”
— Michael Braungart

Michael Braungart is driven by two big questions: How can mankind really integrate itself into life on earth? How can people be not just less harmful, but rather useful?

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Heroes of Sustainability: William McDonough

“I can’t imagine something being beautiful at this point in history if it’s destroying the planet or causing children to get sick. How can anything be beautiful if it’s not ecologically intelligent at this point?” –William McDonough

When William McDonough co-wrote Cradle to Cradle: Remaking the Way We Make Things a decade ago, it revolutionized the way we think about design. Part of that was because of the book itself — instead of being printed on paper from trees, the words were pressed onto plastic resins and inorganic fillers that feel like paper (yet are waterproof) and can easily be recycled.

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