Communicating the Right Message

Dolphin Blue was founded on the principle that we can all do something to assist in creating a sustainable planet for future generations.

We’ve always provided only office products that, at minimum, are certified for post consumer recycled material content, assuring the buyer that you are getting product that meets your requirements, and, that truly contributes to a sustainable planet for future generations.

It’s not often that, in my almost eighteen years of building the Dolphin Blue business, I receive such striking examples of what an entity is doing to not only contribute to sustainability, but also to articulate their actions in a very effective manner, such as the State of Pennsylvania’s online video. One of the key points discussed in this exemplary video is concerning the issue of greenwashing (a practice whereby a provider makes unsubstantiated claims regarding the environmental attributes of their product or service, such as “Third-party certified”, without naming the certifying organization, or, stating “recycled content”, without mentioning whether the recycled content is pre-consumer or post consumer, or, stating the percentage of recycled material). Without proper education, greenwashing is easily perpetrated on unknowing, unsuspecting consumers.

That is bad for the unknowing consumer and detrimental to the sustainability of our planet. It’s also ripping off our children’s future.

This exceptional presentation came to me through H2E (Hospitals for a Healthy Environment), of which Dolphin Blue is a long-time member. Please share this far and wide, so others may be able to benefit from this great presentation on Environmentally Preferable Purchasing.

Tom Kemper is the founder and president of Dolphin Blue Inc.

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