Wendell Berry. Photo by Jim Fothergill.
“Once our personal connection to what is wrong becomes clear, then we have to choose: we can go on as before, recognizing our dishonesty and living with it the best we can, or we can begin the effort to change the way we think and live.” — Wendell Berry
Prolific writer and farmer Wendell Berry has spent his life sticking close to his roots. That doesn’t mean the Kentucky-based scholar has never gone out and experienced anything new — he studied at Stanford University in California, taught at New York University, and traveled to Italy and France as part of a fellowship.
Michael Braungart. Photo by Enith Stenhuys.
“Think about this — today the indoors air quality in most buildings is very poor, yet the insulation techniques keep improving, so by not looking at the big picture we’re effectively trapping ourselves in polluted air. My conclusion is that if you do something wrong, don’t make it perfect, otherwise you’re just making something that’s perfectly wrong.”
— Michael Braungart
Michael Braungart is driven by two big questions: How can mankind really integrate itself into life on earth? How can people be not just less harmful, but rather useful?
When working to create a new process or product, Janine Benyus recommends asking one simple question: What would nature do?
The biologist and science writer coined the term biomimicry (from bios, meaning “life,” and mimesis, meaning “to imitate”) to describe the process of taking designs from our natural environment and using them to create more-efficient and sustainable products and processes. For example, think about a plane emulating a bird, a spider’s web that’s as strong as a bulletproof vest, pharmacists studying organisms that self-medicate, and buildings that model themselves after termite mounds that maintain a constant temperature despite fluctuating heat outside.
One of the hundred most influential books published since World War II, according to The Times Literary Supplement, E.F. Schumacher’s internationally known Small Is Beautiful: A Study of Economics As If People Mattered has informed thinking on Western economies since 1973.
The German-born economist and statistician was more than just a numbers guy — he was an environmental champion. In Small Is Beautiful, he argued that technological production shouldn’t mean damaging our finite natural capital and thus ruining it for future generations. “Any intelligent fool can make things bigger, more complex, and more violent,” he said. “It takes a touch of genius — and a lot of courage — to move in the opposite direction.”