Going vs. Living Green

Have you ever heard someone say “We’re already green”?

Already green? How does someone quantify being completely green? In reality, being green is an unending and constant process of improvement, one that can never be truly finished. So why is it that so many people who are talking about how they’re environmentally minded are opposed to new ways to better themselves? What is it about the process that makes it so easy to cling to the status quo? Is it the cost, the time, the labor…? I think the whole issue of this pushback begins in how we label the process of living more responsibly – GOING GREEN

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